Volta Fresh is a manufacturer in Ghana that produces a range of fruit juices, and it employs 340 people. Its mangoes, pineapples and oranges are bought from farmers who grow them near the factory. The directors believe the business must treat all of its stakeholder groups fairly and ethically. Some of its juices have only just reached the shops, while others have been sold for many years. A new coconut-and-ginger drink is now being developed. Efua, the Marketing Director, has to choose how the drink will be packaged and what price to charge for it. She also wants to pick the right kind of sales promotion to help the new drink sell.