Andes Pack Co (APC) is a manufacturer in Peru that makes rucksacks and travel bags. Each design is made in batches, and APC relies on quality assurance to keep the standard of its bags high. The business divides its customers into market segments. APC's Marketing Director is looking again at the range of bags on sale; he is aware that bringing out new products has advantages but also drawbacks. He also believes that promoting APC's bags matters.